Market Research
Enough guesswork. You need tangible and reliable insights you can count on.
We are experts in market research for scaling fintechs
Reduce risk and seize opportunities
At myforte, we understand the critical role that research plays in reducing risk, seizing opportunities, and driving success for fintech companies looking to scale their business in the UK market. Our tailored approach ensures that our market research services are specifically designed to meet your unique needs and position you for growth at every stage of your journey.
Expanding Your Perspective
While research is often associated with answering specific questions, we believe it is just a small part of the bigger picture. Our research services go beyond addressing immediate queries and serve as a powerful tool to test hypotheses, gain deeper insights into existing knowledge, and uncover blind spots that you may not even be aware of.
Primary and Secondary Research:
We categorize research into two key areas: primary and secondary.
Primary Research
Our primary research involves direct engagement with individuals to gather valuable insights. This can take the form of focus groups, in-depth interviews, online surveys, or any other method that enables us to gather targeted data and insights relevant to your specific objectives.
Secondary Research
Often overlooked, secondary research involves uncovering and exploring existing sources to generate key findings. As a cost-effective option for businesses at the scale-up stage,
We’ll provide you with tangible and reliable insight, empowering you to make informed decisions for your business's growth and success.
Secondary Research
Market understanding
Our product design journey begins with a comprehensive discovery phase. We dive deep into understanding your business, target audience, and the unique challenges and opportunities present in the UK market. Through extensive market research, user studies, and data analysis, we gain valuable insights that shape our design approach. By understanding the dynamics of the UK market and customer preferences, we identify strategic areas for enhancement and refinement that will set your fintech product apart.
Competitive landscape
Our tried and tested approach to exploring the competitive landscape involves three stages. We start by creating a long list of companies in your space, narrowing it down based on key parameters and variables, and then conducting a deep dive into the most relevant competitors. The goal is to gain a comprehensive understanding of the competitive landscape and identify how your proposition or positioning fits within it.
Partner analysis
Often overlooked but essential for market entry and growth, partner analysis explores various aspects, including partnership types, key market players, market-adjacent companies that serve your target audience, competitor partnerships, and industry initiatives or programs that can benefit your business. We help you identify strategic partnerships that expedite market entry, enhance your reach, and strengthen your position in the wider market space.
Prospect analysis
Understanding your potential customers is crucial for proposition development and market approach. Our bespoke mix of strategies includes listing all potential prospects in a market, segmenting them into distinct customer types, and gathering key information to guide your sales and marketing strategies. This comprehensive prospect analysis enables you to effectively target and engage with your audience, maximizing your chances of success.
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